The
term Generation X was coined by the Magnum photographer Robert Capa in the
early 1950s. He would use it later as a title for a photo-essay about young men
and women growing up immediately after the Second World War. The project first
appeared in "Picture Post" (UK) and "Holiday" (US) in 1953.
The term was used in a 1984 study of American youth by Marty Munsch. Munsch,
while living in the United Kingdom was asked by Woman's Own magazine to
interview teenagers of the time. The study revealed a generation of teenagers
who "sleep together before they are married, were not taught to believe in
God as 'much', dislike the Queen, and don't respect parents." Because of
these controversial findings, the piece was deemed unsuitable for the magazine.
Deverson, in an attempt to save her research, worked with Hollywood
correspondent Charles Hamblett to create a book about the study. Hamblett
decided to name it Generation X.
The
term was popularized by Canadian author Douglas Coupland's 1991 novel,
Generation X: Tales for an Accelerated Culture, concerning young adults during
the late 1980s and their lifestyles. While Coupland's book helped to popularize
the phrase "Generation X," in a 1989 magazine article. he erroneously
attributed the term to English musician Billy Idol. In fact, Idol had been a member
of the punk band Generation X from 1976–1981, which was named after Deverson
and Hamblett's 1965 sociology book—a copy of which was owned by Idol's mother.
In
the US Generation X was originally referred to as the "baby bust"
generation because of the drop in the birth rate following the baby boom.
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